Many retailers and product manufacturers know kosher is important, but do not have the proper resources to invest in this time-consuming category. Kosher Network International’s Insights division is a full-service kosher retail merchandising consulting firm that simplifies selling to the 12 million+ kosher consumer base.

Kosher specialty food items are normally only 10% or less of the total grocery basket…the rest is filled with main-aisle items that happen to be kosher. The purpose of the kosher specialty food section is to bring in the large-basket consumer to shop the whole store.

Deborah Shapiro VP, Marketing and Operations - KNi

Our Services

Kosher Product Marketing

Whether you are looking to get a kosher certification, or already have one but want to widen your product’s distribution, we are here to guide you and help you achieve your goals.

  • Brokerage Services
  • Streamlining Production
  • Promotional Planning
  • Go to Market Strategy

Marketing and Merchandising Consulting

At KNi we dive deep into the needs of the retailer or CPG to develop best-in-class, custom go-to-market sales strategies that are guaranteed to attract today’s kosher consumer.

  • Planogram Creation
  • Merchandising Planning
  • Promotional Product Planning
  • Product Purchasing Plans
  • Product Allocation Maps

Quantitative and Qualitative Research

KNi can conduct customized marketing research to help you gain an understanding of your customer base. We will provide you with the necessary insights to develop new items, improve communication with your customers, solve business problems and more.

  • Customized Demographic Research
  • Focus Groups
  • Customer Profiling

Winn-Dixie Case Study